Rachael Rakena

Rachael Rakena (Ngāi Tahu, Ngā Puhi, Ngāti Pākehā) coined the term ‘Toi Rerehiko’ to describe and locate her own video/ digital/ electronic-based art practice in terms of continuum, motion, and collaboration. Critiquing notions of fluid identity and cultural understandings of space and water through metaphors of digital space as water space, inhabited by iwi Māori, her art installations have evolved to enculturate and politicize water itself, navigating issues of ongoing Pacific diaspora, flooding and rising sea levels, and decolonization/(re)vitalization. Exhibiting internationally for 20 years and lecturing for 25 years she is currently based at Whiti o Rehua School of Art, Massey University.

Mike Bridgman

Mike Bridgman (Tonga, Ngāti Pākeha) is a multi-interdisciplinary digital artist and has been working within the digital realm for over 20 years across many different industries including film, theatre, television, print, web, video games, music videos, public installations, festivals, fashion shows, museums, experiential live shows, interactive performances and projection mapping.

After a decade based in Shanghai where he created a vast range of visual experiences for global brands across all platforms, he has returned to Aotearoa bringing his experience to Whiti o Rehua School of Art, Massey University. As a first generation digital director, Mike has been at the forefront of digital arts design evolution. 

Production Team


Established in 2010, Storybox is an award-winning arts and media production company that specialises in enabling innovative methods to connect with audiences.

We believe in the power and integrity of art to make our future a better place to be.

Rob Appierdo

Storybox creative director/founder

Rob started Storybox in 2007 and has grown it into the company that it is today. He provides strategic and creative direction for Storybox campaigns, installations, interactive projects and executive produces Storybox’s documentary content.

He enjoys working with clients to come up with the best way to make their projects come to life.  His passion for storytelling and creating experiences stretches across film, multimedia, creative direction and light/art festivals.

Rob has led the creation of projects for a wide range of clients (Te Papa, Wellington Water, NZ Sevens, STA Travel, Ministry of Culture and Heritage, NZTA, UNICEF) and arts festivals (NZ Festival Of the Arts, Sydney Vivid, Glow Eindhoven, Lumina Portugal, China Shanghai International Arts Festival, LUX Wellington).

Andrew Croot

Storybox project manager

Andrew brings his project management skills, client liaison experience, and attention to detail to the Storybox team. He organises art exhibits, digital installations and public activation events, in New Zealand and internationally.

He has a varied background in artist management, project management, live music productions, event management, and art’s production.  He started his arts career managing bands and performance artists in Sydney before moving to London, working as Nigel Kennedy’s concert agent for 10 years.  He worked with Roger Waters on his In The Flesh world tour, and with other internationally renowned artists, such as Nina Simone and The Who, on various music recordings and live events.